At a trade show, the design of your display can make the difference between attracting attendees to your booth or watching them walk by to visit other booths. One effective means of getting attention from attendees is your event sign. Crafting the perfect sign takes time, but it is possible. Here are a few missteps you should avoid when designing your sign.
Cramming the Sign With Graphics and Text
Your sign only has a few seconds to catch the attention of passersby. If the sign is too crammed with graphics and text, a passerby could have trouble deciphering what services or products your business offers and could choose to keep walking.
Although you might feel that taking advantage of every inch of space on the sign is a good move, the idea could backfire. When it comes to your sign, it is important to remember that less is more. Keep your graphics to a reasonable size and your message simple. Not only will passersby be able to read the message easily and get a feel for your business, but it will also look classier.
Opting for Low-Quality Graphics
One way to cheapen the appearance of your sign is to use low-quality graphics. Pixelated images that were printed from websites can help you save money, but they will not look good. Since the sign is likely the first chance you have to make an impression on attendees, you have to opt for graphics that are of a higher quality.
Ideally, the graphics should be designed and sized so that they do not become pixelated when enlarged for the sign. If you do not have experience with design, contact a professional. In addition to getting a high-quality set of images, you will have the chance to create graphics that perfectly tie in with your brand.
Leaving the Sign in the Dark
Once you and your designer have crafted a good sign, you want to ensure that attendees can actually see it. Even if the venue has lighting, you need to be prepared to provide your own lighting for the sign. If not, your message could be lost in the shadows.
Before the trade show, visit the venue and make note of the lighting arrangement. Based on your location within the venue, you can determine just how much more lighting will be needed to illuminate your sign.
To avoid the other potential problems that could occur with your sign, consider working with a professional event sign designer. To learn more about event signs, check out websites like http://www.divinesignsinc.com.