In a world where most industries are currently tech-centric, online marketing and advertisement have been flourishing. However, when it comes to grabbing people's attention, well-thought and articulated signage might be the best option for you. Many business owners still find in-store graphics and signage effective, but only if the piece of art is unique and creative. Reliable signage should be customized with these four aspects in mind.
1. Captivating Colors
Your choice of colors for the custom signage plays a significant role in building a memorable and creative sign. Clients differentiate brands mostly by associating them with colors. The right colors convey your company's brand identity. Some business owners feel the need to express their personalities through the colors they choose, and it might be equally effective. Be sure to communicate your preferences about the colors you would want to appear on your custom signs.
2. The Contrast Between Texts and Colors
The perfect contrast between colors and texts used in your sign will yield good readability. Graphics and pictures also count when determining readability. If you look at your custom sign, you should manage to read or retain the content without struggling.
A quick trick to balancing contrast is to choose opposite colors for your texts, graphics, or colors. For instance, if you select black for the background, the foreground could be white. Picking similar colors significantly affects the signage's readability.
3. Size of the Font Matters
You have probably noticed that the bigger the font, the easier it is to read. The same rule applies to your custom sign. If your target location for your signs is on the roadside, on a commercial building, or at a significant distance, you might want to pay attention to the letters' sizes.
You may also want similar typefaces on the signage to improve readability. Go for fonts that aren't too complicated or flowery to avoid making it difficult for clients to read over long viewing distances.
Experts recommend spacing your texts and logo adequately to avoid cramping and disorganization. The target clients will struggle or squint to read your sign if it is too busy and crowded. Use fewer and more captivating texts to get your clients' attention. Make it easy for your clients to read.
Your custom signage is an essential tool in your company's marketing strategy. Create memorable signage by ensuring your designer checks through these tips. You should also choose a competent and reliable sign designer dedicated to meeting your needs.
Reach out to a custom sign service to learn more.